Author: Wesley Kowal
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Michiana Business Citations: Build Trust & Win Local
If you run a business in the Michiana area, you’ve probably heard that “citations” matter for local SEO. But what are they really—and why do they move the needle on both trust and revenue? In this guide, we’ll break down business citations in plain English and show you how getting them right helps you show…
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Why Aren’t Customers Finding You? The Ultimate Guide to Local SEO Signals
Introduction “Near me” searches are exploding—and they convert. Google reports that 76% of people who search for something nearby on a smartphone visit a business within a day, and 28% of those searches lead to a purchase. That’s not just traffic; that’s foot traffic and revenue. Yet many great local businesses remain invisible online. The…
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Master Your Local SEO: How to Track and Boost Your Rankings in 2025
Understanding and tracking local search rankings is crucial if your business serves a local market. Whether you manage a single location or dozens, being able to monitor how you’re performing locally helps you stay competitive, make informed decisions, and ultimately win more customers. What Exactly are Local SEO Rankings? Local rankings indicate how easily potential…
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Best Google Business Profile Metrics to Boost Your Local SEO in 2025
Google Business Profile Metrics That Matter Most for Local SEO Success A high-ranking Google Business Profile (GBP) is a vital goal for any local SEO strategy—but ranking alone won’t pay the bills. The ultimate purpose of local SEO isn’t visibility for visibility’s sake. It’s to drive real customer actions: clicks, calls, direction requests, visits, and,…
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How ChatGPT Conducts Local Searches with Bing (#1 Reason Your Business Should Care)
How ChatGPT Uses Bing for Smarter Local Search—and What It Means for Your Business Local search is changing fast—and if your business wants to stay visible online, you’ll want to understand how new AI tools like ChatGPT are playing a role. In a recent Search Engine Land article, we got an inside look at how…
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AI-Powered Search Ads Are Here: What Google’s New AI Max Means for Your Campaigns
AI Max for Google Search Campaigns: What It Means for Your Business Google has just rolled out AI Max for Search campaigns—a powerful suite of AI-driven tools designed to help businesses like yours reach more customers, create smarter ads, and get better results from your search campaigns. Whether you’re a local shop in Goshen, Indiana,…
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Digital Marketing in 2025: AI, SEO, and PPC Trends Every Business Owner Should Know
Digital Marketing in 2025: AI, SEO, and PPC Trends Every Business Owner Should Know Welcome to the fast lane of digital marketing! If you’re a business owner in Michiana or beyond, you’ve probably noticed that the marketing world is changing faster than ever. Artificial intelligence (AI) is everywhere, search engines are evolving, and pay-per-click (PPC)…
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US Tariffs 2025: How to Protect Your Digital Marketing Ad Spend with Proven Strategies
How US Tariffs Are Shaking Up Digital Marketing (and What Your Business Can Do) If you’ve heard about US tariffs driving up costs in manufacturing, you might be wondering: what does this have to do with your digital marketing strategy? From rising ad spend to delayed product launches, the knock-on effects of new tariffs are…
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Social Media Marketing Trends 2025: Data-Driven Tactics to Boost Engagement & Content Reach
Top Social Media Marketing Trends for 2025: A Simple Guide for Business Owners Keeping up with social media trends can feel like chasing a moving target—especially when you’re juggling inventory, sales calls, and payroll. Fear not! We’ve combed through the latest Hootsuite Social Trends, Digital Marketing Institute, the Deloitte Digital Media Trends Survey, Sprout Social…
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2025 PPC Roadmap: 7 Key Trends, Priority Tactics & Top Resources for Digital Marketing Success
PPC Trends You Can’t Ignore in 2025: A Fun, Simple Guide for Business Owners Pay-per-click (PPC) advertising can feel like rocket science—especially if you’re a small business owner juggling dozens of hats. But guess what? It doesn’t have to be complicated! We’ve scanned the best resources out there (including PPC NewsFeed, Search Engine Land, DataFeedWatch,…