Category: SEO
-
Best Google Business Profile Metrics to Boost Your Local SEO in 2025
Google Business Profile Metrics That Matter Most for Local SEO Success A high-ranking Google Business Profile (GBP) is a vital goal for any local SEO strategy—but ranking alone won’t pay the bills. The ultimate purpose of local SEO isn’t visibility for visibility’s sake. It’s to drive real customer actions: clicks, calls, direction requests, visits, and,…
-
How ChatGPT Conducts Local Searches with Bing (#1 Reason Your Business Should Care)
How ChatGPT Uses Bing for Smarter Local Search—and What It Means for Your Business Local search is changing fast—and if your business wants to stay visible online, you’ll want to understand how new AI tools like ChatGPT are playing a role. In a recent Search Engine Land article, we got an inside look at how…
-
Digital Marketing in 2025: AI, SEO, and PPC Trends Every Business Owner Should Know
Digital Marketing in 2025: AI, SEO, and PPC Trends Every Business Owner Should Know Welcome to the fast lane of digital marketing! If you’re a business owner in Michiana or beyond, you’ve probably noticed that the marketing world is changing faster than ever. Artificial intelligence (AI) is everywhere, search engines are evolving, and pay-per-click (PPC)…
-
SEO 2025: April News Recap – Google Core Update, AI-Generated Content & Quality Rater Guidelines
April 2025 SEO News Recap: What Every Business Owner Needs to Know Feeling overwhelmed by all the talk of algorithms, AI content, and “core updates”? You’re not alone. SEO moves at lightning speed, and staying up-to-date is a full-time job. Good news: we’ve sifted through the latest reports from ROI Revolution, Search Engine Land, Lumar,…
-
The Hidden Mojo of SEO
Search Engine Optimization or (SEO) is how you communicate to search engines what your webpages are about. Without SEO your website, products & services wouldn’t be easily found by users searching for them.